Sector
Education
Road Map Engineering
At Prodge Design, we believe that every project deserves a clear and strategic path. For the India International Education Expo (IIEE), we crafted a roadmap that began with understanding the core mission of the event and identifying the key elements that would make an impactful statement. From initial brainstorming sessions to the final delivery, every step was meticulously planned and executed to ensure that the brochure and hoarding were not just designed, but engineered to communicate the essence of IIEE.
Project Includes
This project for the India International Education Expo (IIEE) was an opportunity to create impactful marketing materials that would resonate with a diverse audience of educators, students, and industry professionals.
- Brochure Design
- Hoarding Design
- Brand Alignment
Owner
IIEE
Project Timeline
14 working days
Project Description
For the brochure, we focused on a clean, modern design that aligned with the educational theme, using bold colors and dynamic layouts to draw the reader in. The content was structured to guide the reader through the various aspects of the expo seamlessly, highlighting key events, speakers, and opportunities.
The hoarding, on the other hand, needed to be a quick attention-grabber. We went for a striking visual with minimal text, ensuring that the core message of the expo was communicated in just a few seconds. The design was bold, with high contrast and impactful imagery, making it impossible to ignore.
Education is the passport to the future, for tomorrow belongs to those who prepare for it today.
The Result
Increased Engagement: The brochure's compelling design and clear messaging led to a significant uptick in participant interest and registrations. Enhanced Visibility: The hoarding achieved widespread recognition, drawing attention from across the city and beyond, ensuring that the IIEE was a standout event. Brand Alignment: The designs perfectly mirrored IIEE’s brand ethos, reinforcing their image as a leading force in the education sector.
How we did it?
Our Process
Discovery & Research
We started by diving deep into understanding IIEE's goals, target audience, and the unique aspects of the expo that needed to be highlighted.
Concept Development
Based on our research, we brainstormed and developed multiple concepts for the brochure and hoarding, focusing on impactful design and messaging.
Design
We translated our concepts into tangible design prototypes, iterating until we had visuals that truly captured the spirit of IIEE.
Client Collaboration
We engaged in continuous collaboration with the IIEE team, refining the designs based on their feedback and ensuring alignment with their vision.
Finalization
After thorough reviews and adjustments, we finalized the designs, preparing them for print and large-scale production.
Execution & Delivery
The final step was the successful production and deployment of the brochure and hoarding, followed by a review to ensure all elements met our high standards of quality and effectiveness.