Sector
Education
Project Overview
Our creative team took on the challenge of designing a vibrant and playful packaging concept for MUMUSO's tea brand. The project required us to integrate the MUMUSO character and select youthful colors that would resonate with the target audience. This wasn't an easy task, as we had to balance the fun and whimsical nature of the design with the brand's premium feel. After overcoming various hurdles, we crafted a lovely and cute design that not only appealed to customers but also led to the product selling out rapidly.
Project Includes
- Conceptualization and brainstorming sessions.
- Designing multiple packaging options.
- Color selection and integration of the MUMUSO character
- Finalization and approval process.
Owner
IIEE
Project Timeline
14 working days
Project Description
For the brochure, we focused on a clean, modern design that aligned with the educational theme, using bold colors and dynamic layouts to draw the reader in. The content was structured to guide the reader through the various aspects of the expo seamlessly, highlighting key events, speakers, and opportunities.
The hoarding, on the other hand, needed to be a quick attention-grabber. We went for a striking visual with minimal text, ensuring that the core message of the expo was communicated in just a few seconds. The design was bold, with high contrast and impactful imagery, making it impossible to ignore.
Education is the passport to the future, for tomorrow belongs to those who prepare for it today.
The Result
Increased Engagement: The brochure's compelling design and clear messaging led to a significant uptick in participant interest and registrations. Enhanced Visibility: The hoarding achieved widespread recognition, drawing attention from across the city and beyond, ensuring that the IIEE was a standout event. Brand Alignment: The designs perfectly mirrored IIEE’s brand ethos, reinforcing their image as a leading force in the education sector.
How we did it?
Our Process
Discovery & Research
We started by diving deep into understanding IIEE's goals, target audience, and the unique aspects of the expo that needed to be highlighted.
Concept Development
Based on our research, we brainstormed and developed multiple concepts for the brochure and hoarding, focusing on impactful design and messaging.
Design
We translated our concepts into tangible design prototypes, iterating until we had visuals that truly captured the spirit of IIEE.
Client Collaboration
We engaged in continuous collaboration with the IIEE team, refining the designs based on their feedback and ensuring alignment with their vision.
Finalization
After thorough reviews and adjustments, we finalized the designs, preparing them for print and large-scale production.
Execution & Delivery
The final step was the successful production and deployment of the brochure and hoarding, followed by a review to ensure all elements met our high standards of quality and effectiveness.